Team up with the Via Agency to develop several videos for the baking soda Arm & Hammer. We create three animated concepts around the possibilities that baking soda gives us in our day to day, such as an animated Slime blob created following made out of a baking soda recipe and that eats all the dirt it finds wherever it passes, a refreshing bowl soda for the toilet and an animated fresh air soda Spray that gives freshness all over the place.
All of them elements created following the brand’s recipes using as main material their magical baking soda.
GUNK-GETTER SLIME SODA
BOWL REFRESH SODA
FRESH AIR SODA
MAKING OF BEHIND THE SCENE
CREDITS
Animation & papercrafts art direction: Noelia Lozano Studio
Producer Atrbute Studios: Nikki Ferrara
Agency: Theviaagency
Client: Arm & Hammer
CCO: Bobby Hershfield
Creative Lead: Ian Dunn
Creatives: Emi Morita, Chris Jacobs
Producers: Alexa Baggit, Anthony Ramirez
Proofreader/copy editor: Patti Lanigan
Project Manager: Louisa Beaulieu
Client Strategist: Leslie Henderson
Planner: Nick LaManna