HONDA commisioned us to create some papercrafts animated sets for their Summer Special campaign. All based on the first time doing something with your Honda Car, in this case we had the task to focus on the new Honda Civic shiny red car. So all the compositions and stories move around this baby hero.

CONCEPTS, SKECTHES & STORYBOARDS

The idea was to create colorfull animated papercrafts sets mixing with 2D cell animation, where the final headlines from each animation will pop up the end. We also develop some sticker version for some of the animation to be used online on social media IG stickers and giphy.

FIRST DRIVEWAY SELFIE
FIRST SUNSET JOYRIDE
FIRST KARAOKE SESSION
SWEET RIDE
THAT NEW HONDA FEELING
FIRST SUNSET JOYRIDE – GIPHY STICKER VERSION
FIRST KARAOKE SESSION – GIPHY STICKER VERSION

1 FIRST DRIVEWAY SELFIE


2 FIRST SUNSET JOYRIDE


3 FIRST KARAOKE SESSION

4 SWEET RIDE

5 THAT NEW HONDA FEELING


GIPHY STICKER VERSION



MAKING OF BEHIND THE SCENE

CREDITS

AGENCY:
RPA
CLIENT:
HONDA