“Txapelduna” is a piece made together with ACCcomunicacion for Clinica Zuatzu, which was born to spread the prevention of breast cancer. In the Basque country the txapela (beret) is a accessory but at the same time it is used as a symbol of victory, in this piece two txapelas have been used to symbolize both the breasts of a woman as well as the concept “txapelduna” (champion) playing with the concept of victory, victory of women who overcome breast cancer, motivating self-examination as the first preventive measure and inviting you to join the “Txapelduna” movement using the AI filter from the link on instagram!
AGENCY: ACCcomunicacion / CLIENT: Clinica Zuatzu / Year: 2022
> MAKING OF BEHIND THE SCENE
