During our collaboration with Converse, we developed different recreations of their iconic shoes, on this one we created and highlighted different designs from their customizable Collegiate Custom builder collection. Playing with different designs and environments showing how you can customize your shoe on different colors, textures and details, creating your unique Converse shoe in MyDesign on your website. We create a first round of animations and also end up adding a new one with a university room looking animations. We generate different kind of export, as wide, square and vertical size for different social media usage.
AGENCY: - / CLIENT: Converse- nike / Year: 2021
© noelia lozano 2022-Art direction / Tactil design /cgi