The task was to develop a model of the Majestic Matterhorn Mountain, covered with miniature cardboard boxes. The set was photographed with imagery applied over the Die Post delivery trucks, the national postal operator in Switzerland.
Straddling the border of Switzerland and Italy, the Matterhorn is one of the most recognised landmarks of the Alps because of it’s huge pyramidal peak. We recreated it’s 4478 meters into a 3.5 meter scale model with more than 3500 handmade cardboard boxes.
AGENCY: Leo Burnett -Switzerland / CLIENT: Die post / Year: 2015
Some tools we developed at the studio to be able to develop the projects on a very short time.
© noelia lozano 2022-Art direction / Tactil design /cgi