Project develop in collaboration with Smiley and Creative review magazine.
The brief was about creating a fictional brands from the past decades and show how Smiley and brands can build emotional connection.
It was develop for the brand 50 anniversary and my visual was a 1970´s fictional mustard brand call “Craving mustard”, recreating an oldie ad from the epoque all made out of paper.
More info about the project on the following link, enjoy!
AGENCY: Smiley / CLIENT: Creative Review / Year: 2021
© noelia lozano 2022-Art direction / Tactil design /cgi