SMIRNOFF ICE - SMASH

Visual imagery made for Smirnoff Ice Smash campaign. Real tactil set design made out of papercrafts and some other materials mixed with real fruits painted in some of the cases, to create some dynamic and colorful eye catching compositions for the new mixing flavours of Smirnoff Smash beverage.

AGENCY: 72andsunny / CLIENT: SMIRNOFF ICE / Year: 2018

SMIRNOFF-ICE-SMASH-SCREWDRIVER-OHH-web
SMIRNOFF-ICE-SMASH-CHERRIES-FINAL-OHH_WEB
SMIRNOFF-ICE-SMASH-LEMON-LIME_LEMON-LIME-OOH_WEB
SMIRNOFF-ICE-SMASH-STRAWBERRY-LEMON-OOH-WEB

SOME EXTERIOR MOCKUPS USAGE OF THE ADS ↓

4329_A1_Diageo_Smirnoff_Americas-ICE_Two-Fruits_Smash_14x48_r5_SMALL-1
4329_A2_Diageo_Smirnoff_Americas-ICE_Two-Fruits_Smash_30sheet_r5_SMALL-1

BEHIND THE SCENE MAKING OF VIDEO ↓

MAKING-OF_-SMIRNOFF-ICE_Moment_6
MAKING-OF_-SMIRNOFF-ICE_Moment_5
MAKING-OF_-SMIRNOFF-ICE_Moment_2
MAKING-OF_-SMIRNOFF-ICE_Moment_3
MAKING-OF_-SMIRNOFF-ICE_Moment_9
MAKING-OF_-SMIRNOFF-ICE_Moment_7
MAKING-OF_-SMIRNOFF-ICE_Moment_10