Team up with our friends at Mekanish to develop different videos and images for the Silicon Valley Bank, Built for what´s next campaign.
We play around 5 different concepts and ideas that perfectly define the image and future of the bank:
> WHAT´S NEXT
> NOW WHAT
> WHAT IF
> COMMUNITY
> GLOBAL
All the sets where crafted on papercrafts, with a flat vectorial looking touch and animate frame by frame using stop motion tecnich. Dont miss the behind the scene video and check all the process behind, enjoy!
AGENCY: Mekanism / CLIENT: Silicon Valley Bank / Year: 2021
> NOW WHAT
> WHAT IF
> COMMUNITY
> GLOBAL
MAKING OF BEHIND THE SCENE ↓
CREDITS
Animation & papercrafts design: Noelia Lozano Studio
Producer Atrbute Studios: Nikki Ferrara
Creative Agency: Mekanism
Client: SVB (Silicon Valley Bank)
Creative team
Head of Creative: Tom Lyons
Creative Director: Ben Heller
Art Director: Mills Adams
Copywriter: Peter Fetterling
Jr Art Director: Ingrid Oliveira
Director of Animation: Richard Krolewicz
Account / strategy team
COO: Michael Zlatoper
Managing Director: Kirby Brooks Todd
Brand Director: Kristin Takahashi
Brand Supervisor: Savana Scarlett-Schuur
Media team
Head of Media: Carrie Dino
Associate Media Director: Kevin Renwick
Media Supervisor: David Ling
Media Planner: Sophie Glover
Media Planner: Samantha Score
Media Coordinator: Victoria Bautista
Head of Production: Kati Haberstock
Producer: Meghan Miller