SVB-Built For What´S Next 

Team up with our friends at Mekanish to develop different videos and images for the Silicon Valley Bank, Built for what´s next campaign.
We play around 5 different concepts and ideas that perfectly define the image and future of the bank:
> WHAT´S NEXT
> NOW WHAT
> WHAT IF
> COMMUNITY
> GLOBAL

All the sets where crafted on papercrafts, with a flat vectorial looking touch and animate frame by frame using stop motion tecnich. Dont miss the behind the scene video and check all the process behind, enjoy!

AGENCY: Mekanism / CLIENT: Silicon Valley Bank / Year: 2021

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> WHAT´S NEXT

1_SVB_VIDEOS-SHOOTS_1_2

> NOW WHAT

1_SVB_VIDEOS-SHOOTS_2_2

> WHAT IF

1_SVB_VIDEOS-SHOOTS_3_2

> COMMUNITY

1_SVB_VIDEOS-SHOOTS_4_2

> GLOBAL

1_SVB_VIDEOS-SHOOTS_5_2

MAKING OF BEHIND THE SCENE ↓

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CREDITS

Animation & papercrafts design: Noelia Lozano Studio
Producer Atrbute Studios: Nikki Ferrara

Creative Agency: Mekanism
Client: SVB (Silicon Valley Bank)

Creative team

Head of Creative: Tom Lyons
Creative Director: Ben Heller
Art Director: Mills Adams
Copywriter: Peter Fetterling
Jr Art Director: Ingrid Oliveira
Director of Animation: Richard Krolewicz

Account / strategy team

COO: Michael Zlatoper
Managing Director: Kirby Brooks Todd
Brand Director: Kristin Takahashi
Brand Supervisor: Savana Scarlett-Schuur

Media team

Head of Media: Carrie Dino
Associate Media Director: Kevin Renwick
Media Supervisor: David Ling
Media Planner: Sophie Glover
Media Planner: Samantha Score
Media Coordinator: Victoria Bautista
Head of Production: Kati Haberstock
Producer: Meghan Miller