Seat and Yorokobu magazine devised a back cover for the new Seat Ibiza by creating the Start Moving campaign in which different designers and illustrators participated to jointly create the claim “Start Moving”, so each illustrator and designer nominated the following through Instagram to design the next letter.
The concept to develop our design was the liquid and its movement, how the painting and the color takes on new life when the movement arises and gives rise to different nuances, forms and meaning.
AGENCY: YOROKOBU / CLIENT: SEAT / Year: 2017
A- Sergi Delgao
R- Noelia Lozano
M- Daniel Aristizábal
V- Bernat In motion
I- Birgit palma
N- Victor Bergante
G- Marina Miss crane
© noelia lozano 2022-Art direction / Tactil design /cgi